100% recording retention rate, moving away from a personable sales force and making sales activities more visible.

DMM Boost Inc.

PROVIDES DMM CHAT BOOST, AN AUTOMATED TOOL FOR OFFICIAL LINE ACCOUNTS THAT ENABLES ANYONE TO EASILY AUTOMATE CUSTOMER SERVICE AND MARKETING.

type of industry
IT/INTERNET
Number of employees
Less than 50 people
Purpose of introduction
  • I want to systematise the sharing of information on business negotiation data.
  • Want to streamline time-consuming personnel training
conjugation function
  • Automatic recording function
  • Comment function
Pre-introduction issues
  • WITH AN INCREASE IN MTGS AND BUSINESS MEETINGS, WE WERE LOOKING FOR A BETTER WAY TO STRUCTURE INFORMATION SHARING.
  • Managers find it difficult to devote time to training
Post-introduction effects
  • A system was established for sales members to review business meetings with each other.
  • A common language has been created within the team, making it easier to share information.

DMM Boost Inc. provides DMM Chat Boost, an automated tool for official LINE accounts that enables anyone to easily automate customer service and marketing.

It is currently a fast-growing company with a cumulative total of more than 500 companies having installed the service in just about a year since it was launched.

For this interview, we spoke to Hiroaki Kurozumi, who is also the executive director of DMM Boost Inc. and oversees the sales department of DMM Chat Boost, about the reasons for introducing and using 'ailead'.

The number of sales members doubled in six months and they were looking for an efficient training method.

What is the background to the introduction of ailead?

As we were actively recruiting sales personnel, we began to think about improving the efficiency of onboarding after hiring. At the time, when we were looking for a tool that we could use for human resource development, we were introduced to ailead by someone in the company who had seen an article about the release of ailead in PR Times, and we began to consider using it.

What challenges did you face before introducing ailead?

In order to grow more as a company, we are actively recruiting sales personnel and have nearly doubled the number of sales members in the last six months. We felt that we needed to move away from the traditional sales approach of having salespeople act on their own sense. We also felt the need to visualise the business negotiations of people with good sales performance and equalise their sales skills, as people who are good salespeople tend to act on their sense.

100% recording retention rate, and a culture in which sales members learn sales skills from each other themselves.

How do you use AILEAD in your everyday work?

AILEAD is mainly used for onboarding sales members.

In the past, new members were asked to attend their seniors' business meetings, but now they use ailead to check videos of their seniors' business meetings instead. Afterwards, the manager gives feedback to the new member on the business meeting he or she had. I feel that the new members are gradually getting up to speed.

All sales members other than new members are also recorded. Because it is linked to the calendar and recorded automatically, penetration is fast, with a retention rate of close to 100%, and everyone is recorded without omission.

What changes or good things have actually happened with ailead?

A culture has been created where sales members watch other sales members' business meetings and learn from each other's sales skills. Since they started having ailead-based conversations about how they would have responded in such situations, members naturally started to watch and study videos without the company having to give them instructions.

The time saved in onboarding is also linked to a reduction in the amount of time spent on training, as the employees are able to learn by watching their seniors in business meetings on ailead, and they are able to learn the flow of the meeting and how to respond from the videos, which I think helps them to be more competitive immediately.

40 comments per business meeting video Visualisation of sales activities and use as a manual

What parts of the current ailead do you think are good in Kurozumi?

Firstly, I feel that it was good to be able to visualise the sales process in order to move away from gerrymandering. We can now see who is doing what kind of sales.

We also often use the comment function. We sometimes receive up to 40 comments on a single video of a business meeting, so we actively use the comment function to provide feedback. The comments are often the same for other sales members, so it can be used like a manual and the comments themselves are stored on ailead as an asset.

Thank you for speaking with us today, Mr Kurozumi. We will continue to grow our services to help you.

DMM Boost Inc.

PROVIDES DMM CHAT BOOST, AN AUTOMATED TOOL FOR OFFICIAL LINE ACCOUNTS THAT ENABLES ANYONE TO EASILY AUTOMATE CUSTOMER SERVICE AND MARKETING.

type of industry
IT/INTERNET
Employee size
Less than 50 people
Purpose of introduction
  • I want to systematise the sharing of information on business negotiation data.
  • Want to streamline time-consuming personnel training
conjugation function
  • Automatic recording function
  • Comment function
aileadの資料はこちら

Make your meeting records a team asset with ailead.

If you have any questions about our services, please do not hesitate to contact us.
More information can be found in the documents.